If you’re here, we assume you’re looking for a way to stand out from the crowd! Let’s explore the (main) reasons people choose billboards; whether they’re looking to grow their brand or make a certain someone feel special.
Why?
Billboards are Good for Reaching a Big, Diverse Audience
One of the primary reasons people use billboards is their ability to reach a large and diverse audience with a single posting. Unlike other marketing channels that depend on specific targeting parameters, billboards cast a wide net. This means that everyone, regardless of their demographics or interests, can be exposed to your message or advertisement.
Location Targeting for Enhanced Reach & high engagement
Location targeting allows advertisers to choose billboard placements in areas where their target audience is most likely to be present. Whether it’s a busy highway, a popular city street, or near a specific venue, strategic location can affect the impact of your message. This is particularly useful if you want to generate more buzz in your community, such as fundraising for a charity or celebrating the win of a local football team.
Building Credibility & Trust
A billboard communicates to your audience that the message is important, otherwise, why would it be on display?! This applies to whether you’re promoting your start-up as a worthy investment or declaring your love for someone special.
Are Billboards Worth the Money? Do they work?
If your goal is brand awareness then absolutely! This is why you see the biggest brands such as McDonalds or Nike still using billboards to launch new products or to serve as a reminder to consumers.
Despite the absence of an analytics dashboard, billboards continue to prove their worth by positively impacting other marketing channels. The massive number of people reached through billboards indirectly boosts performance in other areas, such as website traffic, organic search and social media channels.
Fill out the form here or see our FAQs for more information on cost.
Can’t I make the same impact using social media?
To put it simply; not really. Of course, if you use social media, you could reach thousands of people, even millions with a decent ad spend budget, or following. But when we’re scrolling on our phones, it’s often mindlessly whilst we’re being bombarded with endless posts and ads. When we’re walking out on the street or driving, our minds are naturally interacting with the outside world, meaning a strategically placed billboard with an eye-catching message is less likely to be ignored.
Why Book a Billboard with us?
With over 50 years of experience in billboard advertising, we understand why billboards work and how they can benefit your campaign. We offer tailored solutions for advertisers like you, whether you need a one-day promotion or a long-term, six-month campaign. As long as we have available space, we are ready to help you make a powerful impact with your message.
Do you know a friend or member of the community that’s looking to display a message that’s more out of the box? Share this blog with them and help their message reach thousands of people!